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Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became your Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single kind of truck and a single style of car, which represented a travel from his pre-war current market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the united states so well during the particular war.

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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a technique: rather than devote occasion and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received within March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational destruction of the company.

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The factory ended up set up to produce the "Berliet Type VB" in the rate of 100 cars per day which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's just passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking companies.

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