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Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.

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Before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no longer buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a leaving from his pre-war market strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the united states so well during your war.

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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was probably none to miss a technique: rather than devote time and engineering talent to having a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when this had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was on the same quality as the American steel used for this Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

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The factory have been set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have also been an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.

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