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Berliet had been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.

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Just before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became this Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single style of truck and a single kind of car, which represented a leaving from his pre-war current market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the world so well during the war.

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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not one to miss a strategy: rather than devote time and engineering talent to making a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when that had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was of the same quality as the United states steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.

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The factory was set up to make the "Berliet Type VB" with the rate of 100 cars each day which would have already been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.

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