Berliet had been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
Berliet 944. Photos and comments. www.picautos.com
Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was will no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single form of truck and a single sort of car, which represented a journeying from his pre-war marketplace strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a trick: rather than devote period and engineering talent to possessing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when the item had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have been an ambitious target below any circumstances. The rapid drop-off successful for what at this time was the manufacturer's merely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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