Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
Just before World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became your Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was not buying all the trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single type of truck and a single kind of car, which represented a journeying from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the country so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote period and engineering talent to developing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received with March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to make the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have also been an ambitious target under any circumstances. The rapid drop-off popular for what during this period was the manufacturer's just passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking companies.
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