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Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

Just before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became this Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was no more buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single type of truck and a single style of car, which represented a travel from his pre-war marketplace strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the nation so well during this war.

The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a strategy: rather than devote moment and engineering talent to having a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when it had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.

The factory had been set up to produce the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have also been an ambitious target below any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's only passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.

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