Berliet has been a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single type of truck and a single style of car, which represented a journeying from his pre-war industry strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a trick: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when it had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was with the same quality as the American steel used for the Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to develop the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's just passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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