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Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

Previous to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single style of truck and a single kind of car, which represented a starting from his pre-war market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the media so well during the actual war.

The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a strategy: rather than devote time period and engineering talent to having a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet replicate was well received inside March 1919 when that had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was of the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

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The factory had been set up to develop the "Berliet Type VB" with the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the financial institutions.

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