Berliet has been a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became this Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no more buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single sort of truck and a single style of car, which represented a starting from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the world so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when that had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to create the "Berliet Type VB" on the rate of 100 cars every day which would have also been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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