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Berliet was a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

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Before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single style of truck and a single form of car, which represented a starting from his pre-war industry strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during the war.

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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was probably none to miss a tip: rather than devote period and engineering talent to developing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received in March 1919 when it had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.

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The factory have been set up to generate the "Berliet Type VB" with the rate of 100 cars each day which would have also been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.

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