Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the actual Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was not buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single form of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during the actual war.
The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not merely one to miss a trick: rather than devote time period and engineering talent to creating a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was in the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
The factory have been set up to produce the "Berliet Type VB" for the rate of 100 cars daily which would have been recently an ambitious target below any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's just passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking companies.
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