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Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.

Berliet VUCL quot;Pour les nulsquot; 1/35

Prior to World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was will no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single kind of truck and a single style of car, which represented a starting from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.

Berliet t700 sm.jpg 09Jun2011 06:55 55k

The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not merely one to miss a tip: rather than devote time period and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when this had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was in the same quality as the American steel used for the actual Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational harm to the company.

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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have also been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and also the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.

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