autos photos: VOITURES DE FRANCE BERLIET 1895 1978

Berliet had been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.

Affiches publicitaires francophone de voitures anciennes, page 2

Before World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became this Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was not buying all the vans the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single form of truck and a single style of car, which represented a journeying from his pre-war marketplace strategy. The single truck which Berliet focused was the 5 ton CBA that had served the media so well during this war.

Berliet améliorée et construite en Algérie, mécanique Berliet

The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a key: rather than devote occasion and engineering talent to making a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational harm to the company.

BERLIET type VIR11 1935 Seltz 1

Le Cimetière des Marques Page : 10 Oldies Anciennes FORUM

The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars daily which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's just passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking institutions.

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