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Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

Before World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became this Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was will no longer buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single sort of truck and a single sort of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the united states so well during the particular war.

The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not merely one to miss a technique: rather than devote period and engineering talent to having a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when that had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was in the same quality as the Us steel used for this Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational damage to the company.

The factory ended up set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have been recently an ambitious target within any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the financial institutions.

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