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Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.

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Prior to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became the Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was not buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single type of truck and a single type of car, which represented a journeying from his pre-war market place strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the nation so well during the particular war.

Berliet VUCL quot;Pour les nulsquot; 1/35

The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not one to miss a tip: rather than devote time period and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received within March 1919 when this had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was in the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational problems for the company.

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The factory ended up set up to develop the "Berliet Type VB" in the rate of 100 cars per day which would have been recently an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking institutions.

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