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Berliet has been a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.

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Previous to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the actual Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a travel from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the united states so well during this war.

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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not merely one to miss a trick: rather than devote occasion and engineering talent to developing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received in March 1919 when this had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational harm to the company.

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The factory have been set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the finance institutions.

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