Berliet Automobiles, Buses, Trucks, Vénissieux, LionFrance 1899

Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Before World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single kind of truck and a single sort of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the world so well during your war.

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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not merely one to miss a key: rather than devote time period and engineering talent to creating a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when that had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational problems for the company.

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The factory were being set up to make the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.

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