Berliet had been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became this Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single sort of truck and a single sort of car, which represented a travel from his pre-war current market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the media so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not one to miss a key: rather than devote occasion and engineering talent to possessing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received within March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was with the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to develop the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors along with the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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