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Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.

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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed appropriate. The company became the Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was no more buying all the vans the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single form of truck and a single form of car, which represented a leaving from his pre-war current market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the united states so well during this war.

The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to possessing a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received inside March 1919 when it had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was of the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational injury to the company.

The factory had been set up to develop the "Berliet Type VB" in the rate of 100 cars every day which would have been an ambitious target below any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell into your hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.

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