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Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

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Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the actual Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single form of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the media so well during the actual war.

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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not merely one to miss a strategy: rather than devote time period and engineering talent to having a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was in the same quality as the North american steel used for the Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.

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The factory was set up to produce the "Berliet Type VB" on the rate of 100 cars daily which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking companies.

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