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Berliet has been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.

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Ahead of World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single kind of truck and a single sort of car, which represented a travel from his pre-war market place strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the country so well during the actual war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not just one to miss a tip: rather than devote occasion and engineering talent to possessing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the United states steel used for this Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational problems for the company.

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The factory was set up to create the "Berliet Type VB" for the rate of 100 cars every day which would have been recently an ambitious target below any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banking institutions.

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