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Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.

Just before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no more buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the media so well during the particular war.

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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational injury to the company.

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The factory had been set up to create the "Berliet Type VB" in the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors along with the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banks.

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