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Berliet had been a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Just before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was will no longer buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single style of truck and a single sort of car, which represented a departure from his pre-war market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during your war.

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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote period and engineering talent to developing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was of the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.

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French armour engaging US infantry across the dried river bed, the

The factory had been set up to produce the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have been recently an ambitious target below any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and also the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banks.

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