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Berliet ended up being a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was don't buying all the trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single style of truck and a single kind of car, which represented a starting from his pre-war marketplace strategy. The single truck where Berliet focused was your 5 ton CBA that had served the world so well during your war.

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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a strategy: rather than devote time period and engineering talent to having a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when it had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was in the same quality as the United states steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational damage to the company.

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The factory had been set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's just passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the finance institutions.

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