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Berliet has been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.

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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to possessing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received in March 1919 when the idea had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.

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The factory were being set up to develop the "Berliet Type VB" on the rate of 100 cars every day which would have already been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.

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