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Berliet ended up being a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.

LES AUTOBUS BERLIET PLR 8 ET PLR 10 page 1

Before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became the Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single style of car, which represented a starting from his pre-war market place strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during this war.

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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not one to miss a trick: rather than devote moment and engineering talent to developing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received within March 1919 when it had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was on the same quality as the United states steel used for the Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational problems for the company.

BERLIET BUS D HOTEL V H A 1925

BUS BERLIET PCM 442 TNL Nice 1/43

The factory ended up set up to generate the "Berliet Type VB" for the rate of 100 cars daily which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's only passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the banking companies.

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