BERLIET GBC 8KT.jpg 09Jun2011 06:53 416k

Berliet had been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.

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Prior to World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became your Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single type of car, which represented a travel from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during your war.

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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not one to miss a key: rather than devote moment and engineering talent to possessing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received with March 1919 when this had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.

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The factory were being set up to generate the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been an ambitious target below any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the financial institutions.

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