Berliet was a French manufacturer of automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
Ahead of World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was will no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single kind of truck and a single kind of car, which represented a travel from his pre-war current market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during your war.
The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote time and engineering talent to creating a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when the item had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was in the same quality as the United states steel used for the actual Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to make the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target under any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell into the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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