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Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.

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Before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single sort of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck where Berliet focused was your 5 ton CBA that had served the world so well during your war.

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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote period and engineering talent to possessing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received inside March 1919 when the idea had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.

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The factory was set up to create the "Berliet Type VB" for the rate of 100 cars per day which would have already been an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the financial institutions.

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