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Berliet had been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was not buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single type of truck and a single kind of car, which represented a travel from his pre-war market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the united states so well during the particular war.

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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to making a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when the item had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.

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The factory had been set up to make the "Berliet Type VB" at the rate of 100 cars daily which would have already been an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell into the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banks.

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