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Berliet ended up being a French manufacturer of automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.

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Ahead of World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the actual Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was not buying all the vans the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single type of truck and a single form of car, which represented a leaving from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the nation so well during the war.

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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote period and engineering talent to having a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when that had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

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The factory have been set up to develop the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have recently been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and also the firm therefore fell in the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.

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