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Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.

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Previous to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became the actual Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was not buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single sort of truck and a single kind of car, which represented a leaving from his pre-war industry strategy. The single truck where Berliet focused was your 5 ton CBA that had served the world so well during your war.

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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not merely one to miss a key: rather than devote occasion and engineering talent to possessing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was from the same quality as the United states steel used for the particular Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.

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The factory was set up to make the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been an ambitious target within any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's only passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors and the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banking companies.

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