Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single kind of truck and a single style of car, which represented a travel from his pre-war market place strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the united states so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote period and engineering talent to creating a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when the item had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have also been an ambitious target under any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors plus the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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