Berliet / Berliet 770

Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.

BERLIET Cars,1906 Berliet 40hp 6.3 litre Open Drive Limousine,Bonhams

Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became your Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single form of truck and a single type of car, which represented a starting from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during this war.

BERLIET Cars,1906 Berliet 40hp 6.3 litre Open Drive Limousine,Bonhams

The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was probably none to miss a tip: rather than devote time and engineering talent to making a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when the item had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational damage to the company.

TOPIC: Crescent 1260 Berliet military supply truck still need help

Un très rare Berliet Stradair en tracteur routier couchette, une

The factory were being set up to develop the "Berliet Type VB" with the rate of 100 cars every day which would have been recently an ambitious target under any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's just passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banks.

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