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Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.

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Prior to World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no more buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single form of car, which represented a starting from his pre-war industry strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during the particular war.

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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to developing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was of the same quality as the North american steel used for the particular Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational harm to the company.

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The factory ended up set up to make the "Berliet Type VB" at the rate of 100 cars per day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors as well as the firm therefore fell in the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the financial institutions.

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