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Berliet has been a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.

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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became this Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was will no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a departure from his pre-war market strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the nation so well during the actual war.

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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote moment and engineering talent to having a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received throughout March 1919 when the item had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational destruction of the company.

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The factory ended up set up to generate the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the finance institutions.

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